If it’s the latter, the push might be related to the company’s growing ambitions in the connected device market. The iPhone maker might be building observation satellites to enhance Apple Maps, which already uses satellite imagery, or the idea could be to provide some sort of internet service. There aren’t any details on Apple’s technical vision for the project except that it involves beaming satellite data to consumer devices, which could mean several things. The report leaves plenty of room for speculation, however. executive Ashley Moore Williams and Daniel Ellis, Netflix Inc.’s onetime head of content delivery operations. Among the new hires is prominent wireless communications engineer Matt Ettus, former Aerospace Corp. The company reportedly hopes to see results within five years.Īnother sign of Apple’s commitment to the project is that it has made several key additions to the satellite team recently. There still isn’t a clear direction for the project, according to the report, but the roadmap is apparently solid enough that Apple now has a specific timeframe in mind. The engineers are said to have spent their first 18 months at Apple identifying an area where they could apply their expertise and performing feasibility studies. Fenwick previously co-founded Skybox Imaging, a startup that designed Earth observation satellites for applications such as weather monitoring. leading the search giant’s spacecraft operations and satellite engineering, respectively. The tipsters said it’s led by John Fenwick and Mike Trela, two aerospace engineers who joined Apple in 2017 after a stint at Alphabet Inc. It’s unclear whether Apple’s plan is to launch satellites into space, or if the company is building ground-based communications hardware to link up to existing satellites in orbit.īut a lot more information is available about the team behind the project. The insiders who spoke to the outlet on condition of anonymity said the project is being led by a team inside the iPhone maker with about a dozen members. has quietly joined the ranks of the Silicon Valley firms working on their own satellite technology, Bloomberg reported today.
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